How Can Your Company Benefit From AHEC Membership?
Over the past several months, I have spoken with many of you in the hardwood industry and have found one topic that keeps coming up: finding new markets. Either domestically through the Real American Hardwood promotion program or internationally through AHEC activities, there is a critical need to create new hardwood consumers all around the globe. And, while I have found general support for AHEC’s overall mission to “grow the pie” for U.S. exporters through generic educational and promotional activities, I also want to stress the real direct benefits to dues-paying members as opposed to the industry at large who all benefit from generic promotion.
