Columns

Why Knot Save A Buck? I had a great learning experience as a young boy while accompanying my dad as he guided a deer hunter in Southern Alberta. Our hunting territory stretched from prairie to peak perfection, with the Rocky Mountains and Waterton/Glacier National Parks bordering the south and west. A mile away, the plains […]

Storytelling That Grows Demand: How The Real American Hardwood Coalition Is Reaching New Audiences For decades, the hardwood industry has excelled at producing exceptional products. The challenge has never been quality—it has been ensuring consumers understand the story behind those products. Today, the Real American Hardwood Coalition (RAHC) is meeting that challenge through strategic partnerships […]

Real Tools, Real Growth: NWFA Business Workshop Returns To St. Charles This October Growing a business takes more than a strong reputation and a full schedule. It takes sharper strategy, smarter financial decisions, and a network of peers who push you forward. That’s exactly what the National Wood Flooring Association (NWFA) is delivering with the […]

The Best Seat In The Industry Is On A WCMA Plant Tour If you’ve never attended a WCMA plant tour, you’re missing one of the most valuable experiences membership has to offer. There’s simply no substitute for walking through another manufacturer’s facility, seeing innovative processes in action, exchanging ideas with industry peers, and discovering practical […]

HMA Is Hitting The Road This Fall September, already? In just a few short weeks, we’ll be saying so long to summer and welcoming the cool, fall air and Mother Nature’s colorful display—and I can’t wait. Of course, that also means that HMA’s Fall Regional Meeting is just around the corner! And I’m looking forward […]

Southern Cypress Promotion Updates  When it comes to promoting Cypress building products, the Southern Cypress Manufacturers Association (SCMA) leads the efforts on behalf of all Cypress producers through a comprehensive marketing plan. From collaborating with magazines on editorial and video projects to creating engaging social media content, the SCMA maintains an extensive and diverse promotion […]

“Keeping It Real” London’s new Victoria & Albert (V&A) East Museum at East Bank in Queen Elizabeth Olympic Park opened in April to critical acclaim. When visitors step inside, one of the first sights that will greet them is the striking series of American Red Oak benches crafted bespoke for the space. With one installed […]

Real American Hardwood® Brings The Hardwood Story To NeoCon  Real American Hardwood®’s recent trip to NeoCon was a strong success, and an important reminder of why the hardwood industry needs to be present in spaces where architects and designers are shaping the future of the built environment. NeoCon, held annually in Chicago, is one of […]