The White Pine Monographs: 110 Years of the Lumber Industry’s Smartest Marketing Move

In 1915, the White Pine Bureau did something most industries wouldn’t think to do for another century: they hired a respected architectural editor, put serious money behind a beautifully produced publication, and sent it — free — to nearly 10,000 architects across America. That publication was the White Pine Series of Architectural Monographs. And it […] The post The White Pine Monographs: 110 Years of the Lumber Industry’s Smartest Marketing Move appeared first on NELMA.

Transportation Issues Plagued Lumber Industry as Spring Just Started

As March drew to a close many lumber prices started to rise slightly. Levels currently were right in the middle, between those of the same time last year and in 2024. Despite an extended winter and soft demand, this is encouraging to industry as regular seasonal price stability is best for planning. Expectations for housing […] The post Transportation Issues Plagued Lumber Industry as Spring Just Started first appeared on Madison’s Lumber Reporter.

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