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Visual storytelling has become an essential tool in the lumber and building materials industry, and NELMA leads the way with its immersive virtual tours,  practical how-to videos, and inspirational industry stories. These resources not only showcase the beauty of Eastern White Pine but also enhance customer engagement by providing interactive and educational experiences. NELMA’s Virtual […] The post The Power of Story. appeared first on NELMA.

When it comes to siding materials, few can match the timeless appeal and performance of real Eastern White Pine. While composite options offer convenience, real wood stands out across five critical dimensions. 1. Natural Beauty and Character Eastern White Pine boasts a warm, rich grain that composite materials can only attempt to mimic. Its organic […] The post Why Real Wood Siding Beats Composite: 5 Key Benefits of Eastern White Pine appeared first on NELMA.

When building or renovating your home, one detail that deserves more attention is lumber grading. Knowing how lumber is graded — and why it matters — can help you avoid costly surprises and ensure your project stands the test of time. What is Lumber Grading?Lumber grading is the process of inspecting and classifying wood based […] The post Lumber Grades — Why Homeowners Should Care appeared first on NELMA.

Since we’re heading to Stowe Vermont for the Annual Meeting in September, we wanted to take a look at a local renovation project that leaned heavily on eastern white pine to stay true to the regional and architectural heritage of the time. The historic Hermitage Inn in Vermont underwent a comprehensive renovation, during which Eastern […] The post Wide Plank Eastern White Pine Floors appeared first on NELMA.

Shou Sugi Ban, the traditional Japanese technique of charring wood, has gained popularity in modern architecture for its aesthetic appeal and durability. While traditionally applied to cedar, architects have been exploring its use with Eastern White Pine, a softwood native to the northeastern United States. Eastern White Pine responds well to the charring process, revealing […] The post Hot Trend: Shou Sugi Ban and Eastern White Pine appeared first on NELMA.

In the annals of American history, the road to independence is often marked by iconic events like the Boston Tea Party and the battles of Lexington and Concord. Yet, hidden among the dense forests of New England lies a lesser-known, but symbolically rich, chapter: the story of the King’s Broad Arrow and the majestic eastern […] The post Eastern White Pine: The Roots of American Independence appeared first on NELMA.

​Building with wood instead of concrete isn’t just a design trend—it’s a transformative opportunity for the lumber industry, especially in manufacturing. As the demand for sustainable construction grows, mass timber products like cross-laminated timber (CLT), glulam, and laminated veneer lumber (LVL) are reshaping the built environment and revitalizing the role of wood in modern architecture.​ […] The post Welcome to Wood City. appeared first on NELMA.

The Loiske Wellness Center by Studio Puisto Architects uses wood as a central material to create a calming, nature-connected atmosphere. In keeping with the nearby 1976 Hotel Mesikämmen’s nature-oriented expressionism, the design emphasizes tactile materials like wood, concrete, and textured tiles. Inside the center, wood dominates the surfaces — walls, ceilings, and furnishings — giving […] The post Spa Day – Natural wood, stone, and concrete combine to create a wellness center appeared first on NELMA.

On-line architecture magazine dezeen has done it again with a great article and more amazing photos of wood in action. ​The Jean and Ric Edelman Fossil Park Museum at Rowan University in Mantua Township, New Jersey, is a 44,000-square-foot facility designed by Ennead Architects in collaboration with KSS Architects. The museum’s construction prominently features sustainable […] The post Wood is a natural choice for net-zero goals. appeared first on NELMA.

It’s like the Stone’s sang: “I see a red house and I want to paint it black.” Or something like that. ​In the DOPPELGIEBEL project, KO/OK Architektur BDA reconstructed the missing half of a semi-detached house in Leipzig’s Knauthain district, emphasizing sustainability, historical continuity and embraces the dark side. The exterior features a dark wooden […] The post Going Dark – Contrast and Historical Continuity appeared first on NELMA.