The White Pine Monographs: 110 Years of the Lumber Industry’s Smartest Marketing Move

In 1915, the White Pine Bureau did something most industries wouldn’t think to do for another century: they hired a respected architectural editor, put serious money behind a beautifully produced publication, and sent it — free — to nearly 10,000 architects across America. That publication was the White Pine Series of Architectural Monographs. And it […]

The post The White Pine Monographs: 110 Years of the Lumber Industry’s Smartest Marketing Move appeared first on NELMA.

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