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Upselling Cedar: Don’t Sell The Product, Sell The ValueMiller Wood Trade Publicationshttps://millerwoodtradepub.com/wp-content/uploads/2020/04/Miller-Wood-Favicon-200×200.png

The ultimate goal for most Softwood retailers is, of course, to sell their product. But that doesn’t necessarily mean it’s their main mission. The Western Red Cedar Lumber Association (WRCLA) has long supported their member retailers in what’s commonly known as value-based selling (also referred to as value-added selling) — the process of taking a […]

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