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Back in 2019, leaders in the hardwood industry decided it was time to stop talking about the threat of look-alike wood products and to actively do something about it. They tasked the associations they belonged to – local, regional, and national – with collaborating to combine resources and finances to create awareness about the benefits […]

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by Miller Wood Trade Publications and By Michael Martin, President & CEO, National Wood Flooring Association, Chesterfiled, MO, 800-422-4556

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