Columns

By Dallin Brooks, Executive Director, National Hardwood Lumber Assoc. Being a middle child in a big, blended family, with 9 siblings, as well as being a Canadian, I know what it is like to be the forgotten child or the little brother. You are constantly looking for attention. You want to be included, even when […]

When the Real American Hardwood Coalition (RAHC) conducted research to identify consumer awareness about real wood products, the data confirmed that there is a lot of confusion about what is and is not real wood. Fortunately, the data also showed that consumers overwhelmingly preferred real wood over wood lookalike products, which presents an opportunity for […]

Assessments of Hardwood lumber markets on the West Coast are mixed. It’s either “strong,” “barely fair” or “steady,” depending on which lumberman you’re listening to. “I’d say business is still strong,” said a lumber provider in Oregon. “In terms of species, Walnut and White Oak are selling well for us.” Compared to not so long […]

Webinars and Zoom calls have let us meet virtually with anyone in the world from the comfort of our home office, but as any sales rep will tell you, there’s just no substitute for meeting with potential customers in person. After a much more normal year of travel in 2022, The American Hardwood Export Council […]

HMA’s National Conference and Expo 2023 is just around the corner, and for the next six weeks, it’s full steam ahead for our March 22-24 event at the JW Marriott Nashville. If your name is missing from the most current registration list, you can change that, because this is the HMA event that is open […]