Columns

The National Hardwood Lumber Association is 125 years old as of April 8, 2023. That is a great accomplishment because of what it proves. It proves that NHLA is needed. It proves that NHLA has value. It proves that NHLA improves your business. How does NHLA improve your business? First and foremost, NHLA is the […]

My three oldest kids (18, 20, and 22) are out of the house now. You would think that would mean more free time and an easier life. But somehow, they keep coming to my wife Sariah and me to solve problems for them as they learn about the bureaucracy of real life. Of course, when […]

If you’ve attended industry events in the last six months, you might have heard about Sustainable Hardwood Certification (SHC). This program is an effort from the American Hardwood Export Council to create a cost-effective solution to verify the sustainability of American Hardwoods and maximize market opportunities for our Hardwood products. The SHC website is now […]

It has been three years since the National Wood Flooring Association (NWFA) had plans to hold its annual Wood Flooring Expo in Milwaukee, but just a little more than a month before the show was to start, the NWFA was forced to cancel the event due to the Coronavirus. Our staff quickly pivoted and was […]

By Dallin Brooks, Executive Director, National Hardwood Lumber Assoc. Being a middle child in a big, blended family, with 9 siblings, as well as being a Canadian, I know what it is like to be the forgotten child or the little brother. You are constantly looking for attention. You want to be included, even when […]

When the Real American Hardwood Coalition (RAHC) conducted research to identify consumer awareness about real wood products, the data confirmed that there is a lot of confusion about what is and is not real wood. Fortunately, the data also showed that consumers overwhelmingly preferred real wood over wood lookalike products, which presents an opportunity for […]

Assessments of Hardwood lumber markets on the West Coast are mixed. It’s either “strong,” “barely fair” or “steady,” depending on which lumberman you’re listening to. “I’d say business is still strong,” said a lumber provider in Oregon. “In terms of species, Walnut and White Oak are selling well for us.” Compared to not so long […]

Webinars and Zoom calls have let us meet virtually with anyone in the world from the comfort of our home office, but as any sales rep will tell you, there’s just no substitute for meeting with potential customers in person. After a much more normal year of travel in 2022, The American Hardwood Export Council […]