Columns

Over the past several months, I have spoken with many of you in the hardwood industry and have found one topic that keeps coming up: finding new markets. Either domestically through the Real American Hardwood promotion program or internationally through AHEC activities, there is a critical need to create new hardwood consumers all around the globe.  And, while I have found general support for AHEC’s overall mission to “grow the pie” for U.S. exporters through generic educational and promotional activities, I also want to stress the real direct benefits to dues-paying members as opposed to the industry at large who all benefit from generic promotion.

Looking ahead to 2025, what excites you? For many, it’s the hope that things won’t get worse, but there are always opportunities. Where will your new markets come from? How will you attract new customers? The only factor you can truly control is how to get current customers to order more. New markets and customers […]

In October, more than 50 members of the Hardwood Manufacturers Association (HMA), non-members, and industry suppliers gathered in Cedar Rapids, Iowa, for the Association’s Fall Regional Meeting. Over three days, attendees shared knowledge, saw new technology and equipment in action, and caught up with industry colleagues—new and old.

In breaking news, the European Commission (EC) announced on October 2, 2024 that in response to pressures from international partners, the full implementation of the EUDR could be delayed by a year. The EC states this is to “give concerned parties additional time to prepare.” This proposal will still have to be approved by the […]

The value of education can’t be overstated. That includes the value of trades as much as it does the value of university. I have a trade; I first learned to be a locksmith before starting university. If times get tough, I can always return to locksmithing or a life of crime to support my family. […]

As the holidays approach, memories of past seasons often come to mind. Remember flipping through the big Sears Roebuck Wish Book or JCPenney catalog—or more modern versions—as a kid and making a wish list of what you’d like Santa to bring? Back then, out lists included toys, games, bikes—maybe even stereo equipment (that’s really dated!) […]