Merging the massive inventory and array of services of a major chain with the customer service of a mom and pop, Conejo Hardwoods offers clients the best of both worlds.
Conejo Hardwoods is one of the most esteemed players in the luxury hardwoods industry today, with a city-wide reputation for their vast catalogue of quality, luxury products from hardwood flooring to ipe decking to exotic and rare live edge wood slabs. Established nearly 40 years ago by Malibu-ite John Johnson, Conejo Hardwoods was founded upon a mission of providing a truly unparalleled customer experience for every client, at every step. Much has changed in the decades since for Conejo Hardwoods, which operates out of a stunning Westlake Village showroom, where they offer an expansive catalogue of products, with over 200,000 square feet of the industry’s most premium wood in stock. However if Conejo Hardwoods is now the gold standard in wood purveyors for contractors and home builders across Southern California, the customer-focused ethos upon which the company was founded remains.
“Basically, we are always trying to do right by the customer,” said Roth Johnson, president of Conejo Harwoods. “That’s what our business model is. Treat customers well, and make sure [they are] completely satisfied. When people walk into their house, we want them to be blown away by what they see.”
Achieving Conejo Hardwoods’ legendary customer satisfaction begins with an intimate understanding of both the industry and of their customers. Their beautiful Westlake Village showroom is stocked with a thoughtful, vast array of the most in-demand materials for any project, from indoor hardwood floors in a wide range of styles to an extensive inventory of decking, many made from the famously durable wood ipe, the wood used in the decking at Malibu restaurant Nobu, as well as many other homes in Malibu. Products also includes windows and doors from top luxury brands and Malibu favorites like LaCantina Doors and Western Window Systems.
Don’t let the quality or wide array of their inventory fool you, however; pricing at Conejo Hardwoods is as surprisingly and consistently reasonable as when it was founded. This means cutting the mark-ups other L.A. showrooms impose. Luxury wood flooring selling for $15/square foot in other showrooms can often be found at Conejo Hardwoods for half the price. Conejo Hardwoods also keeps most products in-stock, meaning much quicker turnaround times and no re-stocking fees when customers order too much product, a common occurrence on building projects.
“[Malibu and Valley] residents don’t throw their money away,” said Johnson. Born and raised in Malibu, Roth knows how important a good deal is to even the most exclusive local customers. “We deal with very smart consumers. And that’s the market we’ve developed around.” MM
Malibu Magazine is published by ES Media Services, LLC
